Bangkok Chaophraya
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- Bangkok Chaophraya
- Category: Tourism
- Operator: NFT holders
- Organizer: EstateX Protocol Co.,Ltd.
- Locations: Bangkok, Thailand
- Date: 2025
Background: Realizing the Potential of Bangkok’s Daytime Tourism
1) Reassessing the Bangkok Tourism Market
Thailand attracts tens of millions of international visitors every year, yet Bangkok’s tourism scene has largely centered around nighttime activities. While the city boasts countless nighttime options—such as entertainment districts, shopping malls, and rooftop bars—there has been an ongoing critique that, during the daytime, aside from the Grand Palace and a few nearby temples, there aren’t many interactive attractions for travelers.
EstateX took note of this gap in daytime tourism. Although numerous foreign tourists already visit Bangkok, the lack of exciting daytime experiences and venues suggests that if new content or “hot places” were created to invigorate the daytime sector, it could have a significant ripple effect on Thailand’s overall tourism industry.
2) Direct Development + Digital Innovation
- With years of on-the-ground expertise in real estate, the EstateX team believes that, beyond traditional real estate investment or leasing models, integrating digital innovation—notably RWA (Real World Asset) and blockchain technologies—into tourism facilities can further accelerate the growth of daytime tourism.
- By establishing “hot places” that Grand Palace visitors can enjoy during the day—along with a transparent, efficient operating structure (blockchain-based payments, real-time settlement, etc.)—EstateX aims to bring this vision to life.
- The team envisions revitalizing central-city areas along the Chao Phraya River, making them vibrant attractions even during daylight hours.
- 3) Discussions with Bangkok City and the Thai Tourism Authority: Bangkok City and the Thai Tourism Authority have shown interest in EstateX’s aim of boosting daytime tourism, and various points of cooperation are under discussion.
- Through potential collaboration with these government entities, EstateX can strengthen the foundation for implementing its plan to redevelop urban real estate and offer daytime-focused facilities, making the blueprint more concrete.
- In conclusion, EstateX identified the most glaring shortcoming in Bangkok tourism: “nowhere to go during the daytime,” and decided to build new forms of tourism and commercial spaces by merging real estate development know-how with digital (blockchain RWA) technologies.
Problem Solving
70%
Development
5%
This plan is subject to change according to the project's phase, surrounding conditions, and relevant laws and administrative guidelines, and is therefore not considered final
